Switzerland’s current national airline (no, not that old one with the best branding possible) has undergone a rebrand and Brand New has all the details. A lot of people have been grumbling that the original “cube” logo was better — and I certainly agree — but judging this at face value, I have to say I’m into into it.
Design & Thinking Official Movie Documentary Trailer!
Design Thinking was applied as a term and methodology by a design firm in 2008. It was received as a tool to solve every problem, from daily life decisions to business challenges to world hunger problems. Attention and debates followed; some insisted on design education in all K-12 schools, some declared it is just marketing tool for that firm, some hoped it would turn his company into Apple. Some said it’s nothing new, just a new packaging of how creative people do things.
I love Swiss design! I came across this collection of SwissAir collateral which is by far the best in my opinion. The few I’ve posted are very straight forward as you can see. Simply utilizing the generic airplane icon, a headline and the SwissAir logo—part of what makes these posters so unique. Most of these posters came from the 50s to the 70s.